An everyday ally in your many missions to save the world - The Plum Diary sports a deep berry tone that cuts through clutter and paparazzi with equal ease. Bold but not brazen - this vibrant shade is a great starting point for those looking to switch things up a little!

If you want the best of both worlds and love to have it all, then the SUGAR Never Say Dry Crème Lipstick is made just for you! Intensely pigmented and long-wearing with a baby-soft finish, its creamy texture effortlessly straddles the line between glossy and matte for an easy, everyday look. The high-colour payoff formula is loaded with Vitamin E that locks in both colour and moisture. A roll-on wonder that saves you from the hassle of prepping, priming and lining your lips – it’s all you need to quickly go from ‘Goddamn’ to ‘Goddess’. Free of mineral oil, lanoline and parabens. Full of vibrant colour that you’re sure to swoon over – try it out, today!

How to Apply: Starting from the center of your upper lip, gently slide the lipstick outward towards the corners while paying attention to fill in the arches carefully. On the lower lip, start at one edge and follow the natural curve. Use a tissue to blot out any excess product. Reapply for a smoother and longer-lasting finish.

Benefits:  SUGAR Never Say Dry Crème Lipstick has a creamy, feather-light texture that spreads evenly on the lips.

Additional Details: SUGAR Never Say Dry Crème Lipstick is available in 11 vibrant shades viz., 01 Subtle Island, 02 Dial M For Magenta, 03 The Brown Ultimatum, 04 Revolutionary Rose, 05 Berry Maguire, 06 Raisin Helen, 07 Mauve Actually, 08 Jack Peacher, 09 A Christmas Coral, 10 The Plum Diary and 11 Red Poet's Society. This product is dermatologically tested & approved and 100% safe for your skin.
Made in Italy.
Net Weight: 3.5 gm.

List of Ingredients: Pentaerythrityl Tetraisostearate, Polybutene, Octyldodecanol, Octyldodecyl Stearoyl Stearate, Polyglyceryl-3 Diisostearate, Microcrystalline Wax, PPG-26 Dimer Dilinoleate Copolymer Polyethylene, Behenyl Dimethicone, Synthetic Beeswax, Euphorbia Cerifera (Candelilla) Wax, Cetyl Dimethicone/Bis-Vinyldimethicone Crosspolymer, Aluminum Hydroxide, Flavor, Diethylhexyl Syringylidenemalonate, Caprylic/Capric Triglyceride, May Contain Titanium Dioxide, Iron Oxides, Bismuth Oxychloride, Red 7 Lake, Yellow 5 Lake, Red 28 Lake, Red 6 Lake, Blue 1 Lake, Red 7, Red 6. 

An everyday ally in your many missions to save the world - The Plum Diary sports a deep berry tone that cuts through clutter and paparazzi with equal ease. Bold but not brazen - this vibrant shade is a great starting point for those looking to switch things up a little!

If you want the best of both worlds and love to have it all, then the SUGAR Never Say Dry Crème Lipstick is made just for you! Intensely pigmented and long-wearing with a baby-soft finish, its creamy texture effortlessly straddles the line between glossy and matte for an easy, everyday look. The high-colour payoff formula is loaded with Vitamin E that locks in both colour and moisture. A roll-on wonder that saves you from the hassle of prepping, priming and lining your lips – it’s all you need to quickly go from ‘Goddamn’ to ‘Goddess’. Free of mineral oil, lanoline and parabens. Full of vibrant colour that you’re sure to swoon over – try it out, today!

How to Apply: Starting from the center of your upper lip, gently slide the lipstick outward towards the corners while paying attention to fill in the arches carefully. On the lower lip, start at one edge and follow the natural curve. Use a tissue to blot out any excess product. Reapply for a smoother and longer-lasting finish.

Benefits:  SUGAR Never Say Dry Crème Lipstick has a creamy, feather-light texture that spreads evenly on the lips.

Additional Details: SUGAR Never Say Dry Crème Lipstick is available in 11 vibrant shades viz., 01 Subtle Island, 02 Dial M For Magenta, 03 The Brown Ultimatum, 04 Revolutionary Rose, 05 Berry Maguire, 06 Raisin Helen, 07 Mauve Actually, 08 Jack Peacher, 09 A Christmas Coral, 10 The Plum Diary and 11 Red Poet's Society. This product is dermatologically tested & approved and 100% safe for your skin.
Made in Italy.
Net Weight: 3.5 gm.

List of Ingredients: Pentaerythrityl Tetraisostearate, Polybutene, Octyldodecanol, Octyldodecyl Stearoyl Stearate, Polyglyceryl-3 Diisostearate, Microcrystalline Wax, PPG-26 Dimer Dilinoleate Copolymer Polyethylene, Behenyl Dimethicone, Synthetic Beeswax, Euphorbia Cerifera (Candelilla) Wax, Cetyl Dimethicone/Bis-Vinyldimethicone Crosspolymer, Aluminum Hydroxide, Flavor, Diethylhexyl Syringylidenemalonate, Caprylic/Capric Triglyceride, May Contain Titanium Dioxide, Iron Oxides, Bismuth Oxychloride, Red 7 Lake, Yellow 5 Lake, Red 28 Lake, Red 6 Lake, Blue 1 Lake, Red 7, Red 6.